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In 1984, after winning a national title at the University of North Carolina and a Gold Medal at the Olympic games in Los Angeles, Michael Jordan was selected 3rd overall by the Chicago Bulls in the NBA Draft. That year Nike also signed Michael to a five-year endorsement contract worth a reported $2.5 million (plus royalties). (newest Jordans 2013 shoes) There was initially some skepticism over the hefty contract being given to an unproven marketing commodity, but MJ was quick to prove the critics wrong. In 1985, Nike gave Jordan and his signature line of sneakers and apparel a unique logo — clearly, this line was created to be very different from Nike's previous basketball efforts.

Designer Peter Moore was given the task of coming up with the first Air Jordan shoes. The Air Jordan 1 featured the Nike Swoosh on the mid panel and a newly designed wings logo on the upper ankle. The first Air Jordan was similar in design to other popular Nike models released in the 1980s such as the Air Force 1, Terminator and Dunk. The Air Jordan I featured a Nike Air unit for heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown. Although the AJ 1 lacked technology, the colors and cultural significance set the sneaker industry on its ear. The Air Jordan 1 paved the way for colorful basketball sneakers. It transformed the way people looked at athletic shoes. During the 1985 NBA season, Michael wore the Air Jordan 1, which retailed for $65 — at the time, the most expensive basketball shoes on the market. The AJ I Black/Red colorway was banned by the NBA because of rules regarding shoes colors; Jordan was fined $5,000 for every game he wore them (Nike gladly footed the bill, as the fines created even more buzz around the Air Jordan 1). MJ's rookie campaign resulted in an All-Star appearance, Rookie of the Year honors and leading the Bulls to the playoffs after a four-year absence. Michael wore the Air Jordan I Red/White/Black as he scored 63 points against the Boston Celtics in the 1986 playoffs. Although the Bulls ended up losing to the Larry Bird-led Celtics, Michael showed that he was one of the bright young stars in the NBA. (cheap Jordans 2013) With buzz surrounding Michael Jordan and his signature kicks, Nike looked to corporate architect-turned-footwear-designer Tinker Hatfield to head up the creation of the Air Jordan III. Hatfield's design of the Air Jordan III was unique in several aspects: • The Air Jordan "wings" logo was no longer present — it was replaced by the newly introduced Jumpman logo on the tongue
•     The cut of the shoe was a mid, which had never been seen in the basketball shoes world before
•     The midsole was crafted with highly sculpted polyurethane, which introduced a fresh look
•     The visible Air unit was introduced to the Air Jordan line, allowing players to literally "walk on air"
Possibly the most distinct aspect of the Air Jordan III was the upgrade in materials. The upper was constructed of rich full-grain tumbled leather and was built to feel broken in — Jordan could wear a brand new pair every game without worrying about stiffness in the shoes. Hatfield also chose to combine the tumbled leather with faux elephant skin. （newest women Air Jordans）The elephant print was featured on the toe cap and heel of the kicks. (It also showed up on the bottom of the shoes box.) The Air Jordan III continued the progression of the footwear industry. Its materials, technology and fresh design — with the assistance of a revolutionary Air Jordan commercial — took the basketball world by storm. Nike linked up with writer/actor/director Spike Lee for a spot starring Michael Jordan and Spike's character Mars Blackmon. MJ and Mars collaborated on several more Air Jordan commercials in the coming years.
Michael averaged 35 points per game on his way to being voted to his fourth straight All-Star game where he won the MVP award and second straight Slam Dunk title. He was also voted the Defensive Player of the Year, won the league scoring title and took home the league MVP trophy — all while wearing the Air Jordan III. The AJ III is one of the most popular, in-demand Air Jordans 2013 for sale in the series and continues to sell out every re-release.